Copywriters Playbook - Lesson 2.1
The 6 Steps To Irresistible Story Telling
You'll find the link to Lesson 2.1 in the comments (after this posts - I'm writing this at night for scheduled publishing while I'm still sleeping in the morning) :)
Here're the big themes -
Dave and Matt wrote:
Crafting copy around a story (in particular, YOUR story) is the only way to
create a frenzy of new customers and convert them into loyal clients who
love to purchase from you over and over again for years to come.
In the introduction video, you’ll not only see this on display, but we’ll also
cover the six keys to crafting your story.
The six keys to crafting your story are adapted from Donald Miller’s book,
“Building a Story Brand” and we highly recommend you give it a read or listen
on audiobook.
1. There is a CHARACTER
2. The character has a PROBLEM
3. At the peak of their despair, they find a GUIDE
4. The guide gives the a PLAN
5. And calls them to ACTION
6. That ends in SUCCESS & helps them avoid FAILURE
Stick to this framework and ...