As I lay here awake-ish at 4 and 5am, listening to the rain of tropical storm Etta arrive.
I’m reminded again of the absolute brilliance and experience of the leverage that’s available (to anyone) through online marketing and the sale of information products especially.
I can tell you what just happened in a minute.
But first I want to savor the memory of another time I got to REALLY appreciate leverage, back in 2014 or so (can’t remember exactly, too lazy to go look) - when I found myself in agony in the bathroom, also in the middle of the night - convinced I was possibly having a heart attack.
I asked my husband to wake up and drive me to the emergency room.
It was a massive gallstone. That precipitated the removal of my gall bladder the next day before noon.
Yep, not 12 hours later, me and that part of my body had parted ways and I was being told ... 8-10 weeks recovery time.
“Hmmph”, said I.
“Oh YES every bit of that 8+ weeks is required”, said my body. 🙃
Here’s where my real appreciation for leverage came ripe.
I was the source of the main income at that point. Still am most of the time.
And had I been required to show up to have that income continue, we’d have been in deep doo doo.
Deep.
Deep.
Deep.
Doo doo.
But as luck would have it, I’d already been full-time affiliate marketing for a few years by then.
And heck if the work I’d put in earlier didn’t carry us through that unexpected 10 week break.
I was able to unexpectedly rest for nearly 3 months and we really had not much change in our financial situation.
As a solopreneur that was a pretty big lightbulb moment.
I really got to appreciate what leverage is even about.
So back to this storm (it’s daylight now, I fell asleep writing the first part of this) ... that’s something that can come with the biggest hindrance to my income - lack of electricity (which here in Florida happens often enough that we have a generator connected to the house).
But let’s say power goes out here - Etta could still dish that up for us ... or I’m otherwise unavailable.
Sales can STILL happen, and that’s (almost) what happened last night.
I did end up messaging with her to help her pick what she wanted to buy, so I do have more refinement that can happen in the selling flow because there’s still quite a bit of me in the mix - personal guiding that can tend to happen up front - it works for now.
But anyway - a perfect example of leveraging our own efforts ... last night around 3am - here comes a $200+ sale. Of something that’s prerecorded.
The person lives in Australia. I would often be asleep when people in Australia are up buying things.
And now that it’s recorded, we both can benefit.
In fact, 1000+ people can purchase it now, without 1000x times more energy from me.
Though I do still keep an interactive component in most of my offers - possible while I’m alive/available... so long as my Inner Authority continues to say yes and have energy for that ... see?
It adds a nice extra for folks I think.
Anyway ... leverage like this, originally through High Ticket Affiliate offers (which continue and tbh are my favorite way to work - adds a collaboration component without having to be “business” entangled with other people) and now additionally through my own offers.
Freaking life-changing.
For everyone involved 💕